Bold: How to be Brave in Business and Win

Smith, Shaun; Milligan, Andy

ISBN 10: 0749463449 / ISBN 13: 9780749463441

Published by Kogan Page, 2011

About this Item

In shrink wrap. Looks like an interesting title!

Seller Inventory # Q-0749463449

Bibliographic Details

• Title: Bold: How to be Brave in Business and Win
• Publisher: Kogan Page
• Publication Date: 2011
• Language: English
• ISBN 10: 0749463449
• ISBN 13: 9780749463441
• Binding: paperback
• Condition: New
• Weight: 20 ounces

About this title

Synopsis

WINNER: CMI Management Book of the Year Awards 2012 - E-book Category

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

About the Authors

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask The Expert programme and together with Andy Milligan is the co-author of the best-selling Uncommon Practice (published by Kogan Page) and author of Managing the Customer Experience.

Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues and as well as Uncommon Practice, he is co-author of Don't Mess with the Logo and author of Brand it Like Beckham.