The corporate sales world is a fascinating place. It is big, bold, challenging, mind-bending and one of the most fun environments to sell in of all. The reason the corporate sales world is different is because it attracts the brightest minds from all age groups. Think of corporate sellers as elite athletes because all of the same practice, focus, persistence, resilience and professional conduct: mirror major sports. Only the best in corporate sales get to raise the trophies and huge bonus payouts.
The Bonus Round is designed to help mid-range sellers move up into big league corporate sales. This book does not offer readers a plethora of sales and negotiation theories. The Bonus Round is filled with business cases and behind the curtain views of what it takes to survive and thrive in this high pressure, customer centric world. When long lasting relationships must be built and huge money is at play selling becomes more strategic and serious.
Get ready to read about how my colleagues in the media business faced failure, uncertainty, revolution, constant change and dramatic comebacks! The Bonus Round will be a different sales and negotiation read for you because the stories, back stories and cuss-ups really happened. I was there and I am here to share it with you now. My wish is that you can take parts of this book that resonate with your sales world and make these lessons yours so you can build a great career and live a great sales dream life of which your family will be proud.
Author, Keynote Speaker, Trainer, Entrepreneur, Consultant, Patrick Tinney is the founder and Managing Partner of Centroid Training and Marketing and author of "Unlocking Yes: Sales Negotiation Lessons & Strategy" first and second editions. Patrick is also the author of "Perpetual Hunger: Sales Negotiation Lessons & Strategy". Finally, Patrick is the author of the newly released " The Bonus Round: Corporate Sales Lessons & Strategy" . Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media. Over his 30 year career Patrick has concluded multi-million dollar media sales and negotiation solutions for many of Canada's largest advertisers. An expert on the topic of business negotiation, techniques and trends, Patrick is frequently published in online and print business journals. He is also sought after as a trainer, executive coach and keynote speaker. Patrick is a founding Director of the FDSA (Flyer Distribution Standards Association of Canada) and a past member of the Sheridan College, Advertising Program, Advisory Committee. Patrick holds the certification of C.P.P.P. (Certified Print Production Practitioner). Patrick Tinney is one of the most published Authors on Business Negotiation in Canada.
