Boo Hoo: a Dot-com Story

Drazin, Charles, Portanger, Erik, Malmsten, Ernst

ISBN 10: 0712672397 / ISBN 13: 9780712672399

Published by Random House Business Books, 2001

About this Item

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Bibliographic Details

Title: Boo Hoo: a Dot-com Story

Publisher: Random House Business Books

Publication Date: 2001

Binding: Hardcover

Condition: Used; Very Good

About this title

Synopsis:

Book by Charles Drazin Ernst Mal Erik Portanger

From the Publisher:

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.