Book Design And Production: A Guide for Authors And Publishers

In an industry burdened by complex technical issues, confusing practices, and a huge learning curve, Book Design and Production makes it easy. This is a one-stop resource to help authors and publishers find clear explanations of every facet of making a book a reality. Lucid descriptions cover editing, parts of a book, typefaces, design, layout, choosing a designer, selecting a printer, and more. This is the reference that every author/publisher needs.

Pete Masterson has the perfect background to walk both beginners and experienced authors and publishers through every step of the book-creation process. He * pioneered the use of on-demand printing, back in 1982, when he was in charge of publishing tariffs for a large railroad *operated several book design, printing, and typesetting businesses--serving cleints like HarperCollins, McGraw-Hill, and University of California Press *Integrated desktop publishing services intoo a traditonal print shop -- in 1987! *managed contractor staff providing printign, graphiccs, and book production for NASA Ames Research Center.