The Book on Google Analytics: The total beginner's guide to getting started with Google Analytics

Do you know how effective your website is? Hint: Most companies don't... The era of anonymity over the Internet is over. We live in a world where every mouse movement is watched, every link clicked is recorded. Even if you aren't taking advantage of this information, I can assure you, your competitors are. How do I know? Roughly 50 million people are using Google Analytics, give or take a few million. And there is good reason too! Google Analytics is the Internet's number one analytics tool. In this book I'll show you how to harness the power of Google Analytics. You'll be able to see where your users are coming from, in the virtual world and in real life. You'll also learn how to see vital statistics such as when a user adds an item to your online shopping cart, and also when they remove an item. You can even specifically contact those users for remarketing. And this stuff is just scratching the surface of what Google Analytics can do for your business! And best of all, it's free.

Kurt Freitag is a Web Analytics Consultant, based in Vero Beach, Florida. He is a Google Certified Analytics Expert and has been helping clients since 2016. With over ten years of experience, Kurt Freitag has been involved in Internet marketing since 2005. Prior to that he was webmaster at Fightnews.com, Boxing's premier news website, where he was responsible for the site's web analytics and also designed the site from scratch. Currently Kurt owns Freitag Marketing Services.