Often called “The Socrates of San Francisco”― Howard Luck Gossage was one of the most original and influential figures in the history of advertising. Emerging in the 1950s and 1960s, Gossage was a copywriter and creative thinker who rejected traditional advertising norms, blending sharp wit, cultural critique, and social conscience. Working out of a converted firehouse in San Francisco, he pioneered conversational advertising, famously using humor and self-awareness to sell products while questioning the very nature of persuasion itself.

Gossage introduced Marshall McLuhan to a wider audience, helped found Friends of the Earth, and played a catalytic role in several socially driven movements of the era. Named one of the Top 100 Ad People of the 20th Century, and his ideas continue to shape creative advertising today.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.