As an entrepreneur or business owner, how do you turn a goldmine of expertise and experience into a brilliant book that will build your business?
Step by step, Lucy McCarraher takes you through the challenging but hugely rewarding transition from well-thought-of expert to thought-leading author.
Book Magic will hand you the golden keys to success:
- Clarity and confidence – writing your book will make you better at what you do
- Authority and influence – nothing sells you like a book
- Prospects and clients – your book will become your undercover sales agent
- Speaking and platforms – your book will make you visible and sought after
- Book magic – as a published author you will see astounding results for you and your business
Lucy McCarraher is co-founder and Managing Editor of Rethink Press, Publish Mentor of Dent Global and the Key Person of Influence programme, and Founder of the Business Book Awards. She is the author of twelve books, a mentor and speaker.