Title: Book Marketing Handbook Volume Two: Over 1,000 More Tips and Techniques for the Sales and Promotion of Scientific, Technical, Professional, and Scholarly Books
Publisher: Rr Bowker Llc
Publication Date: 1983
Language: English
ISBN 10: 0835216853
ISBN 13: 9780835216852
Binding: Hardcover
Condition: New

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A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction

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