The Book on Negotiating Real Estate

Learn how to close more real estate deals. . . and make more money in the process!

Three expert investors and bestselling authors come together to show you how to get the most deals—and the best deals—on all of your investment property. With more than 1,000 successful real estate deals between them, J Scott, Mark Ferguson, and Carol Scott combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process. From the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing, you’ll learn everything you need to reach optimal agreements every time.

Along with a step-by-step guide to the negotiation process, this book also contains dozens of true-life stories that highlight how strong negotiation can result in more and better deals. Real dialogue examples will teach you what to say and how to say it, effectively strengthening your ability to close profitable transactions. Whether you’re a real estate investor, agent, beginner, or veteran, you can use these expert strategies to create dynamic end results!

Inside, you will learn:

The psychology of building relationships to gain negotiating leverage

How to uncover information to tip negotiating outcomes in your favor

Strategies for defining optimal offers, counter-offers, and using concessions to get your deal to the finish line

How to overcome objections and renegotiate issues that arise from contract contingencies

Specific tips for making/receiving offers through agents and buying properties from banks/HUD

And much more!

J Scott spent much of his early career in Silicon Valley, where he held management positions at several Fortune 500 companies, including Microsoft and eBay. In 2008, J and his wife Carol decided to quit their corporate jobs, move back East, start a family, and focus on real estate investing. In the past ten years, they have bought, built, rehabbed, sold, lent-on and held over $60M in property all around the country. J is also the co-host of The BiggerPockets Business Podcast and the author of four books on real estate investing, which have sold more than 200,000 copies and have helped investors from around the world get started with real estate. J and his family currently live in Sarasota, FL.

Mark Ferguson has been a real estate investor and real estate agent / broker since 2002. He has flipped more than 165 homes in that time, and he currently owns more than 20 rental properties―including single family homes, commercial properties, and a 68,000 square-foot strip mall. Mark has sold more than 1,000 homes as a real estate agent and is the owner and managing broker of Blue Steel Real Estate in Greeley, Colorado. Mark started the InvestFourMore blog and website in 2013, which contains hundreds of articles on real estate. He is the author of six real estate books, including Building a Rental Property Empire and Fix and Flip Your Way to Financial Freedom.

Carol Scott balances being a stay-at-home-mom with also being an entrepreneur, marketing expert, real estate investor, and co-host of the BiggerPockets Business Podcast.. After spending much of her career managing marketing organizations for influential companies like eBay and Franklin Covey, Carol turned to real estate investing. Since 2008, Carol has worked with hundreds of buyers and sellers to acquire and disburse over $40M in real estate, and has worked with her husband, J Scott, to launch and build several corporate brands. All this in addition to raising two crazy and wonderful boys.