The Book of Probes

Carson, David

ISBN 10: 1584232528 / ISBN 13: 9781584232520

Published by Gingko Press, 2011

About this Item

Seller Inventory # SHM.615V

Bibliographic Details

• Title: The Book of Probes
• Publisher: Gingko Press
• Publication Date: 2011
• Language: English
• ISBN 10: 1584232528
• ISBN 13: 9781584232520
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Marshall McLuhan was the master of the cryptic aphorism, or 'probe', and believed that the secret of perception lies in the power of words to either sharpen or dull the senses. He reveled in metaphor, allusion, implication and intimation and used probes to compress many of his complex and visionary ideas into a few thought provoking words; posing a new question interested him far more than confirming an idea. His probes push the participant into completing a thought process. The Book of Probes is a collection of Marshall McLuhan's finest words culled from his books, his over 200 speeches, his classes (especially the famed Monday Night Seminars), and from shorter writings he published between 1945 and 1980.

About the Author

One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies. But he is far more than that. A charismatic figure, whose remarkable perception propelled him onto the international stage, McLuhan became the prophet of the new information age. In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-forward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a global village.