The Book Publisher's Handbook: The Complete Guide to Launching and Growing Your Publishing Business

Demystify the publishing industry and learn everything you need to know, from business factors like inventory and cashflow to the minute details of book editing, design, and production, to become a successful book publisher.

The book publishing world can be a daunting, confusing place, often filled with more questions than answers. If you’re interested in self-publishing, what platforms should you use and how do you market your book to the right target audience? If you’re launching your own publishing company, how do you create a P&L (profit and loss) statement to ensure your books and broader strategy remain profitable?

Find all these answers and more in The Book Publisher’s Handbook, a comprehensive resource for both aspiring and established independent publishers who want to master the ins and outs of the publishing process. This guide offers clear and actionable advice and equips you with the tools and knowledge needed to succeed in today’s ever-changing publishing landscape. Inside you’ll find:

• Essential tips on how to format manuscripts based on genre, including proper formatting, clean pagination, and professional presentation
• A breakdown of critical industry terms like royalties, advances, and distribution, and commonly used acronyms like ISBN, CIP, POD, and BISAC
• Comprehensive information on printing and production, including print-on-demand vs. traditional printing, paper types, trim sizes, binding methods, and color specifications
• How wholesale discounts and book returns affect your bottom line
• Proven book cover design strategies―typography, imagery, and layout―and how to collaborate with designers
• Traditional and digital book marketing tactics, including social media for authors, email lists, and book tours
• A complete overview of publishing contracts, copyright, and intellectual property
• How to manage subsidiary rights, translations, foreign rights, and adaptations
• And so much more!

The Book Publisher’s Handbook is your step-by-step guide to building a successful, sustainable book publishing business―from manuscript to market.

Sue Collier is a seasoned professional in the publishing industry who has worked in both traditional and self-publishing realms. During her career, Sue has developed a thorough understanding of the intricacies of book publishing―from manuscript acquisition and editing to marketing and distribution. Her work has allowed her to collaborate closely with authors, publishers, and industry professionals, giving her a well-rounded perspective on the challenges and opportunities within the field.

Coauthor of The Complete Guide to Self-Publishing, 5th Edition, she currently works with self-publishing authors as the editorial and production director of Author Allies. Sue lives south of Denver, Colorado, with her teenage son and rescue dog.