In The Book of YES, you will find the most powerful scripts in the real estate industry today.If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there.I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me.So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest.And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside.Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are…Prospecting scripts for sellers that lead up to the listing appointment.My unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact.The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch.The Objection scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball.In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way.And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career.I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts…How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you.My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine.The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say.The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients.The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations.This book is not about intimidating your clients to agree with you, it’s about inspiring them to say YES. And the more they do, the more abundance and success you will have in your life. The ultimate YES is saying YES to your goals, your dreams and your family so you can create the lifestyle that you want.
Kevin Ward is the #1 bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide" and the founder of YESMasters Real Estate Success Training, one of the fastest growing and most comprehensive training programs for real estate agents in the world.
Kevin has trained tens of thousands of real estate agents and his online training videos are watched on YouTube by thousands of real estate agents every week. Kevin is known internationally for his high-powered yet practical, real-world strategies and for his ability to make systems, skills and scripts simple and learnable for agents at every level. The 10X power of Kevin's Real Estate Vortex system and his "NO-BS" approach to real estate sales are quickly becoming legendary.
Before getting into real estate, Kevin grew up as a shy, country boy from West Texas who lived in a mobile home on a small farm with his parents, sister, a stray dog (Chiquita), 2 or 3 cats, a few chickens and pigs, and his uncle's cows. Kevin says, "As a teenager, I was so shy...I would way rather talk to our farm animals, than to people."
When Kevin began selling real estate, he had just moved from a small town to the DFW Metroplex with no savings, no real connections, and with no previous real estate or sales experience. Kevin recalls, "I had never even owned my own house! I was terrified, but determined...and so I jumped into real estate with both feet. The first time I knocked on a FSBO's door, he yelled at me to "get the f**k off my porch!" I was so traumatized I wouldn't knock on another door for over a year." In spite of his "near-death" For-Sale-by-Owner experience, Kevin adjusted and kept on prospecting (mostly by phone) and by his 3rd year, he was selling over 100 homes a year.
