Paula LaRocque is best known for her regular columns on writing well in The Dallas Morning News, Quill magazine, APME News and other publications that reach a broad professional and consumer audience. She also spreads her writing knowledge through regular appearances on KERA, the NPR affiliate radio station in Dallas, and other radio programs throughout North America. She is in high demand as a speaker at journalism and business writing events. She recently retired as the assistant managing editor and writing coach at The Dallas Morning News, where she had worked since 1981. She was a writing consultant for the Associated Press Washington Bureau from 1989 to 1993, and in 1993 she appeared in a PBS special, 'The Writing Coach: With Paula LaRocque'. She previously taught creative and journalistic writing at Western Michigan University, Texas A&M, Southern Methodist University and Texas Christian University.

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