The Bookability Formula

Why do some speakers get booked again and again, while most struggle to land even one paid gig?

What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage?

Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don’t?

Can you really be more in demand, more respected, and more booked without being famous or a celebrity?

The answer is YES!

This book reveals what the top 1% most-booked speakers do differently — and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the question: does Richard Koch’s 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was striking: just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula — a clear, proven framework for any speaker who wants to become commercially and consistently bookable.

Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.

Maria Franzoni is one of the most trusted names in the speaking industry. Since 1998, she has worked at the heart of the industry, first booking speakers for audiences around the world, and more recently supporting them to build thriving speaking businesses.