Boom! Deciphering Innovation

Winning in An Age of Relentless Change and Disruption

Today, we face a bewildering array of changes coming from many directions—globalization, government policy, market disorganization, technology, business trends, demographics, social distortion, and environmental uncertainty. These mega forces are disrupting how organizations do business and often determine whether they succeed or fail.

Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a 30,000-foot guide for leaders who need to make sense of the disruptive landscape, the nature of innovation, and the role of leadership in reinventing the future. The lessons are useful whether you are a leader in a big or small company, nonprofit or government organization. 

The book is designed to be a quick, fun read. The authors use lively, conversational language, pictures, and short case studies to tell the story of what happened, winners and losers, innovation and transformation. They also provide advice on the first steps in making a company future-ready.

About the Authors
Lisa Hendrickson is an award-winning serial entrepreneur, innovative strategist, thought leader and purposeful disruptor. An Inc. 500 and TEDx Speaker, she is known for her simple elegant solutions that address complex business problems. She is the founder of Spark City, a “Thinking Partner” consultancy that helps companies trail blaze new products, services and business models. 

For over 25 years, Jim Colwick has worked with executive teams in Fortune 500, mid-size and entrepreneurial corporations and government to reshape their futures. Jim has also held senior leadership positions in innovative, high-growth, technology consultancies focused on business strategy, technology optimization, customer experience and business transformation. Jim specializes in strategy, innovation, people and change. 

A Primer on Understanding and Adapting to Today’s Disruptive Business Environment

The best companies have always found a way to innovate, survive and change to meet the future. In the 21st century where change is coming so quickly that people and institutions are barely able to adapt, it’s important for leaders to understand the sources and impact of disruptive change on their organizations.

Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a good first step in learning about today’s business landscape and the key questions leaders must answer to prepare themselves and their organizations to excel in this digital world. It is a quick, interesting, and provocative read. I recommend it.

Doug Dichting
President, Meadowview Enterprises LLC
Former VP of Research, Development and Innovation for Del Monte Foods, Inc., and Group Director, Global R&D for The Coca Cola Company

I work with Silicon Valley companies and attend a lot of enterprise tech conferences, and this book sheds light on the current conversations I’m hearing out there. Current business culture is steeped in both the fear of disruption and the veneration of innovation, but there is very little untangling of the economic, technological, and organizational threads that make up these phenomena. Boom! is a quick, evocative read that outlines what’s happening and how we got here -- with facts and references! -- and gives business leaders insight into strategies and drivers that can foster innovation within their own organization. While there’s no easy pattern for innovation, the themes in this book will stay with you as you and your team weave your futures together.

John Mark Troyer, Co-Founder at TechReckoning and the Influence Marketing Council

BOOM turns strategic management upside down. In a disruptor economy, this book is the best book to come along since THE ONE-MINUTE MANAGER. Easy to read, accessible, makes the complex clear. For every industry and every manager, this is a must-have book!

Kathleen Archambeau, Author, CLIMBING THE CORPORATE LADDER IN HIGH HEELS, and former Silicon Valley Executive.