Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in our New World of Work

#1 AMAZON BESTSELLER

Spark your personal creativity, fuel your creative leadership skills, and set your organizational culture ablaze

The employee experience has dramatically changed, catalyzed by emerging technology, remote-first and hybrid work structures, and rapidly changing business environments. Well-being at work has become an essential strategic priority, while the pressure and demands on teams to deliver results have never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work to attract, develop, and retain top talent and discover deeper purpose at work. Creativity is the essential ingredient in today’s workplace to be more effective, joyful, and authentic.

Born to Create illustrates the power skills often developed by artists and applies them to corporate environments in a way that’s engaging, memorable, and high impact. Through highlighted stories of artists, entrepreneurs, and business leaders, each scene delivers examples to build creative confidence and resilience, lead others in the creative process, and foster a thriving creativity culture to achieve business value and personal fulfillment. At the end of each scene, you’ll get practical exercises and assessment tools you can carry with you. As we search for more meaning in our work and lives, Born to Create shines a light on the potential we each hold to imagine and realize the creative life we were destined to lead.

Anne Jacoby is founder and CEO of Spring Street Solutions, a consultancy dedicated to sparking creativity at work. Through culture assessments, workplace strategy, leadership programs, and coaching engagements, Anne partners with leaders who crave more connection, innovation, and inclusion across their teams. Her clients range from high-growth tech startups to F500 global organizations.
With an MBA from NYU's Leonard N. Stern School of Business, Anne blends her creative roots and over twenty years of business know-how to enable desired organizational change. Before her pivot to the corporate world, Anne spent fifteen years as a performing artist in Los Angeles, Chicago, and New York City. She has performed from coast to coast, appearing on stages from Radio City Music Hall to the Paramount Pictures studio lot. Her healthy obsession with storytelling began in her youth, and she attributes her creativity, curiosity, and grit to her climb from waitress to business leader and entrepreneur.
Anne is an advocate for arts education for young people and proudly served on the foundation board of her alma mater, the Los Angeles County High School for the Arts. She is based in Redondo Beach, California where she lives with her husband and two creative kids.