From the rear cover of this 210 page book: "'Born Rich' presents a plan - a dynamic plan that is easy to follow. Do not let its apparent simplicity deceive you because each chapter presents its own special idea of enormous value. And all of these ideas have been tried and tested over the last quarter of a century in Bob Proctor Seminars worldwide. Individuals who barely had enough resources to meet basic needs became wealthy. Others with pressing problems transformed themselves into happy, well adjusted individuals. Every human being has been Born Rich, rich in potential. This book has been written in attempt to bridge the gap between where you ARE and where you WANT TO BE. It will help you piece together the puzzle we most often refer to as LIFE, so you can build prosperity for yourself of for your organization. No amount of memorization will give you the success your desire. It is only the understanding and application of the right thinking that counts. This book has been designed to map out a mental course for you to take. Each chapter helps you develop a greater awareness of your true self and of your true abilities. Your rewards will not come to you because of your potential, but rather, because of your performance. 'Born Rich' is the beginning of an exciting journey that you are about to take."

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