Hardcover - clean, no marks, clean inside, no dj - from a private collection - SIGNED BY BLANCHE KNOPF AND JAMES KNOPF - CLEAN Alfred A. Knopf, Inc. (/k?n?pf/) is an American publishing house that was founded by Blanche Knopf and Alfred A. Knopf Sr. in 1915. Blanche and Alfred traveled abroad regularly and were known for publishing European, Asian, and Latin American writers in addition to leading American literary trends. It was acquired by Random House in 1960, and is now part of the Knopf Doubleday Publishing Group division of Penguin Random House which is owned by the German conglomerate Bertelsmann Knopf was founded in 1915 by Alfred A. Knopf Sr. along with Blanche Knopf, on a $5,000 advance from his father, Samuel Knopf. The first office was located in New York's Candler Building. The publishing house was officially incorporated in 1918, with Alfred Knopf as president, Blanche Knopf as vice president, and Samuel Knopf as treasurer. The Knopf publishing house is associated with the borzoi logo in its colophon, which was designed by co-founder Blanche Knopf in 1925 With the start of the 1920s Knopf began using innovative advertising techniques to draw attention to their books and authors. Beginning in 1920, Knopf produced a chapbook for the purpose of promoting new books. The Borzoi was published periodically over the years, the first being a hardback called The Borzoi[9] and sometimes quarterly as The Borzoi Quarterly. For Floyd Dell's coming-of-age novel, Moon-Calf, they paid men to walk the streets of the financial and theatre districts dressed in artist costumes with sandwich boards. The placards had a copy of the book for browsing and directed interested buyers to local book shops.

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Bibliographic Details

Title: The Borzoi 1925: Being a Sort of Record of Ten Years of Publishing (SIGNED)
Publisher: Alfred A. Knopf, NY
Publication Date: 1925
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Signed: Signed

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