She's the Boss

Debra Michals

ISBN 10: 1978818165 / ISBN 13: 9781978818163

Published by Rutgers University Press, US, 2025

About this Item

In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders-and women themselves-saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation's businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies. She's the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women's personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination, civil and women's rights activism and activist entrepreneurs, the 1970s recession and 1980s "Reagan Revolution," and more recently, the internet, crowd-funding, and social entrepreneurship.

Seller Inventory # LU-9781978818163

Bibliographic Details

• Title: She's the Boss
• Publisher: Rutgers University Press, US
• Publication Date: 2025
• Language: English
• ISBN 10: 1978818165
• ISBN 13: 9781978818163
• Binding: Paperback
• Condition: New
• Weight: 286 grams

About this title

Synopsis

In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders—and women themselves—saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation’s businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies. 

She’s the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women’s personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination, civil and women’s rights activism and activist entrepreneurs, the 1970s recession and 1980s “Reagan Revolution,” and more recently, the internet, crowd-funding, and social entrepreneurship.

About the Author

DEBRA MICHALS is an associate professor of women’s and gender studies and chair of the Humanities Department at Merrimack College in North Andover, Massachusetts.