Bottom-up is a way of life and a way of doing business. The Bottom-Up Revolution picks up where Malcolm Gladwell’s Tipping Point left off, describing an emerging cultural phenomenon with deep biological and evolutionary underpinnings.

It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind’s biggest trend in seven million years. By understanding the roots and implications of “bottom up” and “top down” you’ll be better able to tap the incredible power of this trend, as the billionaire founders of Craigslist, Google, Facebook, and Twitter, and political revolutionaries have done.

It includes interview excerpts with Twitter founder Jack Dorsey, Craigslist founder Craig Newmark, Fritjof Capra, Frans de Waal, Ann Marie Slaughter, Joseph Nye, Naomi Klein, Nicholas Carr, Riane Eisler, George Lakoff, Douglas Rushkoff, Robin Chase, Darcia Narvaez, Dennis Kucinich, Tim O’Reilly, Mike Medavoy, and John McKnight.

Why you need this book? You can learn:

to unleash the bottom-up powers brimming within you
to apply bottom-up ideas to make your organization more successful
to connect better and how connection and disconnection have changed
how top-down thinking and values have enabled an authoritarian explosion
to have more, better, deeper positive experiences
how and why to have hero’s journeys
how bottom-up is a core progressive value
how some of the most successful business pioneers have tapped the power of bottom-up
to tap new, revolutionary ways to manage
to use bottom-up thinking and ways to more effectively use social media and search engines
to use bottom-up approaches to build more effective, smarter, successful websites
build and access power—political, personal, community, organizational—that was not available in the top-down world, before the bottom-up revolution
to run effective, successful crowdsourcing campaigns
how to get yourself or your organization a Wikipedia page
why bottom-up is one of the most disruptive forces in the world
to think about creating new products and business that tap into our bottom-up genetic evolutionary wiring
how bottom-up thinking is a core part of making activism work, making your visions for change a reality.
to understand how bottom-up will change your life, world, and relationships
how story plays an essential bottom-up role in changing yourself and the world
to see the world through bottom-up eyes, with more caring, compassion, and understanding of how culture and society work