The Bottomline on ROI: Benefits and Barriers to Measuring Learning, Performance Improvement, and Human Resources Programs

The ROI approach that satisfies even the most demanding executives.

Training, organizational development, and human resources professionals everywhere are feeling the pressure to prove the value and impact their learning initiatives bring to the organization. That s because executives no longer take training investment on faith: they need to see the con­nection between learning and development and business results. Without a proven return on investment, manage­ment buy-in and training budgets are in jeopardy.

If you want a credible approach to show the value of your programs, including the ROI, or you are trying to figure out how to incorporate a measurement process within your organization, The Bottomline on ROI is for you. World-renowned expert Patti Phillips will help you make sense of the ROI MethodologyTM and show you how to connect programs, processes, and projects to results in a clear, precise, and logical way that will satisfy even the most demanding C-suite executives.

Now in its third edition, Bottomline on ROI is more effective than ever. It remains a simple overview of the ROI MethodologyTM while expanding on how to make the best use of the process at your organization. It is a must-have for any learning and development, human resources, or performance improvement professional who wants to demonstrate success of their programs beyond participant reaction and learning, but they don t know where to begin. Just like the previous editions, this book keeps it simple and to the point. It gets to the bottomline.

This book will help you:

- Learn the basics of ROI
- Provide an overview of ROI to team members
- Teach others the fundamentals of ROI
- Persuade managers that ROI is the right choice for your organization
- Begin to develop your measurement and evaluation strategy

Dr. Patti P. Phillips is President and CEO of the ROI Institute, the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology in 70 countries around the world. She serves as Principal Research Fellow for The Conference Board, board member of the Center for Talent Reporting, and 2015 ATD CPLP Certification Institute Fellow. Patti also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi's Ph.D. in Human Capital Development program. Her work has been featured on CNBC, EuroNews, and over a dozen business journals.

Before co-founding the ROI Institute, Patti served as a researcher and manager of market research for a large electric utility. Patti's academic accomplishments include a Ph.D. in International Development and a Master's Degree in Public and Private Management. She is certified in ROI evaluation and has been awarded the designations of Certified Professional in Learning and Performance and Certified Performance Technologist. Patti contributes to a variety of journals and has authored or edited over 75 books on the subjects of measurement, evaluation, analytics, and ROI, including the award-winning The Bottomline on ROI. Patti Phillips can be reached at patti@roiinstitute.net.