Bounded Rationality : The Adaptive Toolbox

Gerd Gigerenzer

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Language: English

Published by MIT Press, 2002

0262571641 / 9780262571647

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert Simon challenged this view with his notion of 'bounded rationality.' Today, bounded rationality has become a fashionable term used for disparate views of reasoning.This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an 'adaptive toolbox,' a repertoire of fast and frugal rules for decision making under uncertainty, it attempts to impose more order and coherence on the idea of bounded rationality. The contributors view bounded rationality neither as optimization under constraints nor as the study of people's reasoning fallacies. The strategies in the adaptive toolbox dispense with optimization and, for the most part, with calculations of probabilities and utilities. The book extends the concept of bounded rationality from cognitive tools to emotions; it analyzes social norms, imitation, and other cultural tools as rational strategies; and it shows how smart heuristics can exploit the structure of environments.…

Seller Inventory # 9780262571647

Title
Bounded Rationality : The Adaptive Toolbox
Author
Gerd Gigerenzer
Publisher
MIT Press
Publication year
2002
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0262571641
ISBN 13
9780262571647
Item weight
569 grams
Dimensions
229x152x22 mm

AHA-BUCH GmbH

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