Inside the Box: The Creative Method That Works for Everyone

Boyd, D. and Goldenberg, J.

ISBN 10: 1846686253 / ISBN 13: 9781846686252

Published by Profile Books, 2014

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781846686252.

Seller Inventory # 9379215

Bibliographic Details

• Title: Inside the Box: The Creative Method That Works for Everyone
• Publisher: Profile Books
• Publication Date: 2014
• Language: English
• ISBN 10: 1846686253
• ISBN 13: 9781846686252
• Binding: Soft cover
• Condition: Good
• Weight: 400 grams
• Seller catalogs:
  • Business

About this title

Synopsis

Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, unification, multiplication, division and attribute dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while attribute dependency allowed Domino's Pizza to corner the market with their thirty-minute delivery promise. These strategies can be used by anyone, from CEOs of multinational companies to the Chilean miners' rescue team and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity. Intuitive, revelatory and easy-to-implement, these ideas will help you find the creative streak you never knew you had.

About the Author

Jacob Goldenberg is Professor of Marketing at the School of Business Administration and one of the founders of SIT, a major innovation consultancy. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist. Drew Boyd spent seventeen years at Johnson & Johnson, and is now Executive Director of the Master of Science in Marketing Program at the University of Cincinnati.