Boxed and Labelled: New Approaches to Packaging Design

Klanten, Robert

ISBN 10: 3899552520 / ISBN 13: 9783899552522

Published by gestalten, 2009

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev5776343844

Bibliographic Details

• Title: Boxed and Labelled: New Approaches to Packaging Design
• Publisher: gestalten
• Publication Date: 2009
• Language: English
• ISBN 10: 3899552520
• ISBN 13: 9783899552522
• Binding: Hardcover
• Condition: Very Good
• Weight: 1570 grams

About this title

Synopsis

Trends in the visual and graphic language of state-of-the-art packaging design.

From the Inside Flap

Packaging is the face and visual identity of a product and can also be the crucial determining factor in the buying decision when a product is lined up on a crowded store shelf. As consumer tastes become more complex and culturally

diverse, packaging increasingly requires a visual and graphic language that targets aesthetics as well as the needs of the discerning twenty-first-century shopper. Boxed and Labelled is a comprehensive overview of the most intelligent innovative, playful and attractive examples of current packaging design.