Boxed and Labelled / New Approaches to Packaging Design.

Trends in the visual and graphic language of state-of-the-art packaging design.

Packaging is the face and visual identity of a product and can also be the crucial determining factor in the buying decision when a product is lined up on a crowded store shelf. As consumer tastes become more complex and culturally

diverse, packaging increasingly requires a visual and graphic language that targets aesthetics as well as the needs of the discerning twenty-first-century shopper. Boxed and Labelled is a comprehensive overview of the most intelligent innovative, playful and attractive examples of current packaging design.