The Brain Advantage

This book does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information, and presents it in short, readable chapters, each divided into three parts:· "What's the story?" reports in concise, digestible terms the science behind how the brain works.· "Interesting, but so what?" discusses how this research is relevant to business leadership today.· "What if ..." illustrates what leaders might do differently if they were truly to "lead with the brain in mind."The Brain Advantage shows leaders how to become even more effective decision-makers, communicators, and change-agents.

Madeleine L. Van Hecke, PhD (Elmhurst, IL), is a licensed clinical psychologist; a former Professor of Psychology at North Central College in Naperville, Illinois; and a lecturer and workshop leader for Open Arms Seminars. She is the author of Blind Spots: Why Smart People Do Dumb Things.

Lisa P. Callahan (Bartlett, IL) is the global lead for learning and knowledge management for the outsourcing practice at Accenture. Accenture is a global management consulting, technology services, and outsourcing company.

Brad Kolar (Naperville, IL) is the president of Kolar Associates, a management and leadership consulting company. He was formerly the chief learning officer at the University of Chicago Medical Center.

Ken A. Paller, PhD (Evanston, IL), works as a cognitive neuroscientist at Northwestern University. He is also a Fellow of the Cognitive Neurology and Alzheimer's Disease Center, a Professor of Psychology, and Director of the Cognitive Neuroscience Program at the university.