The Brain Sell: When Science Meets Shopping

Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!

Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and "atomospherics"; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

- Why should a particular font used to describe soup make it taste better?
- Why do some retailers actively encourage shoppers to haggle?
- How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them?
- How concerned should you - as a consumer - be about these tools and techniques, and what can you do to protect yourself from them?

Dr. David Lewis is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk