Brainsteering: A Better Approach to Breakthrough Ideas
Coyne, Kevin P.; Coyne, Shawn T.
Language: English
Published by Harper Business, 2011
- Hardcover
- Used
Condition: Used - Good
US$ 5.54
Quantity: 1 available
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Fast & Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # ZWV.0062006193.G
- Title
- Brainsteering: A Better Approach to Breakthrough Ideas
- Author
- Coyne, Kevin P.; Coyne, Shawn T.
- Publisher
- Harper Business
- Publication year
- 2011
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0062006193
- ISBN 13
- 9780062006196
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
"Synopsis" may belong to another edition of this title.
About the Author
Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.
Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.
Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News.
"About the title" may belong to another edition of this title.
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