BranD No.79 : As Local as Possible

As the momentum of globalization slows, the vibrant energies within local cultures are coming to the forefront. Local visual elements are gradually emerging from the periphery to the center, becoming an indispensable part of design. To get rid of homogenization in the field of design, designers are keen to explore visual elements within local culture. With the theme “As Local as Possible,” BranD 79 explores the sustainability of visual elements hidden in Chinese culture from the perspective of designers.

SendPoints is an international publishing house, that produces and distributes books for an international audience with focuses on a great number of fields including art, design, architecture, fashion, photography, pop culture, lifestyle, etc. For years, we have worked closely with artists, designers, and creative partners from all over the world to publish over 200 books in different languages ranging from English, Japanese, French, Italian, Russian, Simplified Chinese, and Traditional Chinese. We have warehouses in China, the USA, the UK and Australia, which enables our books to be distributed to over 100 countries.

Since SendPoints was founded in Hong Kong, China in 2006, we have sedulously worked on producing high- quality books themed on art, design, aesthetics, and lifestyle. Holding fast to values and ethics as a publisher, we make the most of international resources, explore new ways to improve the reading experience, and deliver books with great inspiration and stories to our readers. SendPoints firmly believes that books are where human understand civilization and where magic happens. We will as always stride like an adventurer, explore the “law of universal gravitation” of every book, and go beyond possibilities in publishing. Books light up life. Let’s play with books!