Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does
Language: English
Published by Prentice Hall Press, 2015
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 5.05
Quantity: 1 available
Add to basketItem description from seller
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00085588942
- Title
- Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does
- Author
- Linne, Larry G.
- Publisher
- Prentice Hall Press
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0735205418
- ISBN 13
- 9780735205413
Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.
We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.
BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.
Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
"Synopsis" may belong to another edition of this title.
About the Author
Patrick Sitkins is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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