Brand Asset Management : Driving Profitable Growth Through Your Brands
Davis, Scott M.; Aaker, David A. (FRW)
Language: English
Published by Jossey-Bass, 2002
- Softcover
- Used
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- Title
- Brand Asset Management : Driving Profitable Growth Through Your Brands
- Author
- Davis, Scott M.; Aaker, David A. (FRW)
- Publisher
- Jossey-Bass
- Publication year
- 2002
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0787963941
- ISBN 13
- 9780787963941
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Synopsis" may belong to another edition of this title.
About the Author
THE AUTHOR
SCOTT M. DAVIS is a managing partner at Prophet's Chicago office, where he focuses on bringing the principles of this book to life with his clients. His work experience includes twelve years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the senior partner and founder of the Brand Asset Management practice area and architect of the Brand Asset Management approach that is outlined in this book. He speaks at a wide variety of top-tier branding and marketing conferences and at the Kellogg School of Management at Northwestern University, and is a regular contributing editor for Brandweek.
"About the title" may belong to another edition of this title.
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