Brand Asset Management : Driving Profitable Growth Through Your Brands
Language: English
Published by Wiley & Sons, Incorporated, John, 2002
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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- Title
- Brand Asset Management : Driving Profitable Growth Through Your Brands
- Author
- Davis, Scott M.
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2002
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0787963941
- ISBN 13
- 9780787963941
- Edition
- 2 Sub.
- Item weight
- 0.783 pounds
- Dimensions
- N/A
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Synopsis" may belong to another edition of this title.
About the Author
THE AUTHOR
SCOTT M. DAVIS is a managing partner at Prophet's Chicago office, where he focuses on bringing the principles of this book to life with his clients. His work experience includes twelve years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the senior partner and founder of the Brand Asset Management practice area and architect of the Brand Asset Management approach that is outlined in this book. He speaks at a wide variety of top-tier branding and marketing conferences and at the Kellogg School of Management at Northwestern University, and is a regular contributing editor for Brandweek.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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