Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand

Weiss, Adrienne/ Weiss, Gregory

ISBN 10: 1608106020 / ISBN 13: 9781608106028

Published by Simple Truths Llc, 2016

About this Item

137 pages. 7.00x7.00x0.25 inches. In Stock.

Seller Inventory # 1608106020

Bibliographic Details

• Title: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand
• Publisher: Simple Truths Llc
• Publication Date: 2016
• Language: English
• ISBN 10: 1608106020
• ISBN 13: 9781608106028
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.38 kilograms

About this title

Synopsis

From the branding gurus behind Dunkin Donuts, Build A Bear, Corner Bakery, and more

If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, AdrienneWeiss and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand.

Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building.

This fast but powerful read shares stories of major brands who have improved their image and performance using these 3 rules. Gain notoriety, generate excitement, and earn loyal customers―start building your brand's buzz now!

About the Author

Adrienne Weiss Corporation is a branding think-tank that creates brand stories for its clients and communicates those brand stories through all of the clients’ consumer touchpoints.