The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand

Montoya, Peter; Vandehey, Tim

ISBN 10: 0967450659 / ISBN 13: 9780967450650

Published by Peter Montoya Inc, 2003

About this Item

Seller Inventory # EBBV.0967450659.N

Bibliographic Details

• Title: The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
• Publisher: Peter Montoya Inc
• Publication Date: 2003
• Language: English
• ISBN 10: 0967450659
• ISBN 13: 9780967450650
• Binding: Hardcover
• Condition: new

About this title

Synopsis

"Exploring the fundamental reasons branding is a part of the human psyche, this road map to understanding and creating a personal brand looks at the compulsion to instantly label things and people. It offers a gateway to molding the perceptions of influential individuals by explaining eight laws that lead to professional success, including the ideas that a brand must have a narrow focus and that it must reflect the true nature of the person behind it by exhibiting passions, flaws, goals, and gifts. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand."

About the Author

Peter Montoya is the founder and president of Peter Montoya Inc., an advertising agency, and is the author of The Personal Branding Phenomenon, coauthor of The Brand Called You, and publisher of the magazine Peter Montoya's Personal Branding. He is a renowned trainer who conducts more than 100 seminars annually on transforming professionals and entrepreneurs through personal branding. He lives in Corona del Mar, California.