Does Your Brand Care: Building a Better World. the C A R E-Principles

Erstraete, Isabel

ISBN 10: 9401475032 / ISBN 13: 9789401475037

Published by Lannoo Publishers, 2021

About this Item

Special order direct from the distributor.

Seller Inventory # ING9789401475037

Bibliographic Details

• Title: Does Your Brand Care: Building a Better World. the C A R E-Principles
• Publisher: Lannoo Publishers
• Publication Date: 2021
• Language: English
• ISBN 10: 9401475032
• ISBN 13: 9789401475037
• Binding: Soft cover
• Condition: New

About this title

Synopsis

We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.

About the Author

Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.