Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability

ISBN 10: 1836359233 / ISBN 13: 9781836359234

Published by Intechopen Jun 2026, 2026

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware 156 pp. Englisch.

Seller Inventory # 9781836359234

Bibliographic Details

• Title: Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability
• Publisher: Intechopen Jun 2026
• Publication Date: 2026
• Language: English
• ISBN 10: 1836359233
• ISBN 13: 9781836359234
• Binding: Buch
• Condition: Neu
• Dimensions: 260W x 183H x 16D millimeters 260 millimeters width by 183 millimeters height by 16 millimeters depth
• Weight: 537 grams

About this title

Synopsis

Creating and managing brands is one of the central issues in contemporary management. As the world becomes increasingly awash with the dominance of supply over demand in so many markets, it has become ever more important to give products individuality and distinctiveness. Branding is one of the best ways businesses have devised for doing this. This book explains the central concepts in branding and brand value management with case studies and examples from around the world. How do managers cope with branding in the age of artificial intelligence (AI) and the need for sustainable management? How can emergent technology be used to add value to existing brands and help innovate new ones? What new ideas are helping to shape our conceptions of what a brand is or can be? Practitioners and academics alike will find much to stimulate and inform them in the book's chapters.