Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage

Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets®, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: • Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards • Create consistent brand experiences that win customers for life • Adapt your business strategy and set the rules for doing business • Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees • Create long term growth and sustainability for your business • Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage

Follow Meg and her team through an entrepreneurial journey as they embark on defining and creating their unique Brand DNA by completing a series of thought-provoking exercises and begin to maximize their competitive advantage like never before.

Whether you're a start-up or seasoned entrepreneur, Brand DNA is the 'missing piece' for your small business success...
1. Experience a paradigm shift by discovering how highly successful brands are built--from the Inside Out, NOT from marketing campaigns.
2. Get into the hearts and minds of a business entrepreneur and hear her and her employees' challenges as they journey to transform their brand.
3. Follow a step-by-step guide to define your own unique Brand DNA--the missing piece, to truly differentiate your business for competitive advantage.
4. Learn how to maximize the return on your marketing dollars, walk your brand talk and create memorable experiences that keep your customers coming back.
"Brand DNA guides the reader in not only defining their unique brand but living their brand in every aspect of their business; an often overlooked key component in building long-term success."
--T. Harv Eker, Author of #1 NY Times Bestseller Secrets of the Millionaire Mind
"Finally, a book that provides exceptional brand 'conversation' in an easy to understand guide with practical exercises for business owners and their employee teams to create genuine brands that are based on real substance and not marketing hype."
--Duane E.Knapp, Chairman of BrandStrategy, Inc. and the author of The BrandMindset® and the BrandPromise® books