Jeff Brady explains the evolution of media -- and describes how a powerful Brand Echo can supersede all other media. Ultimately, Jeff believes a powerful brand is built on word of mouth marketing, which is still the most effective tool in building momentum for a product, service or a company.

He provides a journalist's understanding of modern media and can help develop a compelling, tangible brand message that will resonate with clients, vendors and newsrooms. Time and time again, Jeff demonstrates the ability to cut through industry jargon and clutter to identify the key component of an overall campaign that lifts it from dull to dazzling.

About the Author

Jeff Brady is an award-winning journalist, news anchor, talk show host and entrepreneur. He is the CEO of Brady Media Group, a Dallas-based Brand Strategy, PR and Content Marketing firm. He also hosts The Texas Daily, a one-hour TV news and talk show in the nation's 5th-largest media market. He spent almost twenty years in TV newsrooms across the southwestern U.S. For nearly a decade, Jeff anchored the news at WFAA-TV in Dallas-Ft Worth.

Prior to Dallas, Jeff served as the primary male anchor at KSAT-TV in San Antonio. Earlier, he worked for TV newsrooms in Louisiana and in Arizona. Before his civilian life, Jeff served as an officer in the U.S. Marine Corps during the Persian Gulf War, stationed in Saudi Arabia for Operations Desert Shield and Desert Storm. He now lives in Dallas with his wife Wesley and their three children.

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