Brand from the Inside Eight Essentials to Emotionally Connect Your Employees to Your Business

Sartain, Libby & Mark Schumann

ISBN 10: 0787981893 / ISBN 13: 9780787981891

Published by Jossey-Bass, 2006

About this Item

In mint condition with little or no signs of use. It appears that the book was never opened given how tight the binding is. Dust jacket is in excellent condition with minor incidental marks and other blemishes. ; 6.5 X 1.25 X 9.5 inches; 272 pages.

Seller Inventory # 01-GDPX-LDVE

Bibliographic Details

• Title: Brand from the Inside Eight Essentials to Emotionally Connect Your Employees to Your Business
• Publisher: Jossey-Bass
• Publication Date: 2006
• Language: English
• ISBN 10: 0787981893
• ISBN 13: 9780787981891
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

About the Author

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.

Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.