Brand Gender: Increasing Brand Equity through Brand Personality
Lieven, Theo
Sold by Books Puddle, New York, NY, U.S.A.
AbeBooks Seller since November 22, 2018
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: 4 available
Add to basketSold by Books Puddle, New York, NY, U.S.A.
AbeBooks Seller since November 22, 2018
Condition: New
Quantity: 4 available
Add to basketEnhances the brand personality equity model to include cross-cultural applicability
Discusses and seeks to define the terms 'brand personality' and 'brand equity'
Establishes the link between a straightforward brand personality model to brand equity
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