Brand On! : The Hidden Power of Brand Alignment

2025 Foreword INDIES Bronze Winner for Business & Economics

Nonfiction Book Awards Silver Winner 2025

#1 AMAZON BEST SELLER

Entrepreneurs: Ignite the hidden power of brand alignment!

Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life.

Brand ON! is a must-read if you are an entrepreneur trying to maximize your potential in today’s markets. Brandon reveals the hidden opportunities and inspires immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment. You will benefit from fifty years of consulting expertise and come to understand why brand alignment is an invaluable, time-tested way of optimizing the success of your business.

This essential book for entrepreneurs:

• Shares half a century and $Millions worth of consulting expertise for the price of a book!
• Explains the fundamentals of a well-aligned brand
• Exposes the major causes that make most businesses Brand OFF!
• Provides you with the tools to begin assessing your own brand alignment.

Writing with an entertaining blend of creativity and candor, Brandon will give you the power to turn your Brand ON!

Brandon Coleman Jr is a renowned branding legend with the acute ability to cut through clutter to amplify others’ potential. His gifted awareness and enthusiastic, all-in spirit have fueled exponential success on thousands of brand alignment engagements across many different industries spanning five decades. Brandon has the accolades and notoriety that come with launching, leading, and ultimately selling one of the most successful mid-sized strategic branding firms in the country. He is a born visionary entrepreneur, noted speaker, author, and outstanding alumnus of Mays Business School at Texas A&M University, where he served on the Dean’s Advisory Board for twenty-five years. With a propensity for straight talk and genuine love for seeing others reach their dreams, Brandon is driven by an unselfish desire to make an immediate, positive impact on your business and your life. He is a skilled storyteller who writes with a generous blend of creativity, candor, and character in a conversational manner you will find enlightening, entertaining, and inspiring.