Title: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Publisher: Identity Publications
Publication Date: 2017
Language: English
ISBN 10: 1945884223
ISBN 13: 9781945884221
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 0.85 pounds

About this title

Synopsis

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn...

-How to incorporate a unique selling proposition into your branding

-The best methods for selling products to customers as a small business

-How to use business storytelling to sell products in both physical and online marketplaces

About the Authors

Gregory V. Diehl understands the transformative power of the right book in the right hands. He writes with the hopes that his work will make its way to those who need it: deep thinkers unsatisfied with ordinary approaches to important subjects. His work often deconstructs and challenges cultural narratives that keep people from establishing and embodying who they really are. When he's not writing, Gregory offers alternative education and mentorship informed by his wealth of diverse cultural experience across the globe. Residing now in a scenic village in Armenia, amidst a backdrop of books and felines, Gregory's preferred pastime is silent contemplation.

Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.

"About this title" may belong to another edition of this title.

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