Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Gregory V Diehl

ISBN 10: 1945884207 / ISBN 13: 9781945884207

Published by Identity Publications, 2017

About this Item

Does your business have a story to tell? It should Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. - Learn how to build a unique selling proposition for your product - Learn the best methods for how to sell a product to customers in any market demographic, and anywhere in the world. - Overcome the sales learning curve, and sell products in both physical and online marketplaces. Praise for Brand Identity Breakthrough Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story. Pete Sisco, ResilientPersonalFreedom.me Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here. Purushothaman Rajagopal, InfinityMedia.in After reading this book I was actually shocked; I had been doing so many of the Do Nots I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox. Eric Z, Zbooks.co If you want your business to stand out from the crowd and have a solid vision for success, you need an avatar and a story. Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life. Andrew Henderson, Nomad Capitalist Brand Identity Breakthrough is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That's a remarkable achievement As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say. Tim Coulter, Getting Around Turkey From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommended read Chris P. Reynolds, The DC Entrepreneur House & The One Effect This book is branding on steroids. It's a combination of marketing, business, financing, entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well Asaf Halperin, Experior Financial Group Inc.

Seller Inventory # CIN1945884207A

Bibliographic Details

• Title: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
• Publisher: Identity Publications
• Publication Date: 2017
• Language: English
• ISBN 10: 1945884207
• ISBN 13: 9781945884207
• Binding: Hardback
• Condition: Fair

About this title

Synopsis

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn...

-How to incorporate a unique selling proposition into your branding

-The best methods for selling products to customers as a small business

-How to use business storytelling to sell products in both physical and online marketplaces

About the Authors

Gregory V. Diehl understands the transformative power of the right book in the right hands. He writes with the hopes that his work will make its way to those who need it: deep thinkers unsatisfied with ordinary approaches to important subjects. His work often deconstructs and challenges cultural narratives that keep people from establishing and embodying who they really are. When he's not writing, Gregory offers alternative education and mentorship informed by his wealth of diverse cultural experience across the globe. Residing now in a scenic village in Armenia, amidst a backdrop of books and felines, Gregory's preferred pastime is silent contemplation.

Kyle Gray is an entrepreneur that helps startups and small businesses grow with content marketing. He has written extensively on entrepreneurship, marketing, leadership and productivity. He has a web marketing agency specializing in CRO called Conversion Cake. He has also taught at a peer to peer startup accelerator called the Foundry Utah.