Title: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
Publisher: Rockport Publishers
Publication Date: 2010
Language: English
ISBN 10: 159253578X
ISBN 13: 9781592535781
Binding: Hardback
Condition: Very Good
Weight: 998 grams

About this title

Synopsis

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

About the Author

Kevin Budelmann is president of Peopledesign, a 10-person firm that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as Peopledesign in 2007. Curt Wozniak is a writer and Peopledesign collaborator.

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