Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Budelmann, Kevin; Kim, Yang; Wozniak, Curt

ISBN 10: 159253578X / ISBN 13: 9781592535781

Published by Rockport Publishers, 2010

About this Item

Seller Inventory # EBBV.159253578X.N

Bibliographic Details

• Title: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
• Publisher: Rockport Publishers
• Publication Date: 2010
• Language: English
• ISBN 10: 159253578X
• ISBN 13: 9781592535781
• Binding: Hardcover
• Condition: new

About this title

Synopsis

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

About the Author

Kevin Budelmann is president of Peopledesign, a 10-person firm that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as Peopledesign in 2007. Curt Wozniak is a writer and Peopledesign collaborator.