Brand Image influence on customer behavior in UK Commercial Banks

Language: English

Published by LAP LAMBERT Academic Publishing Sep 2016, 2016

3659910864 / 9783659910869

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The financial services industry has gone through dramatic changes over the past few years. Recent economic changes have had a significant impact on the retail banking industry. Consumers reduce their trust in financial services industry and became more sophisticated in their choice. New forms of technology have created a highly competitive market and financial service organizations put more emphasis on identifying the profitable segments and then targeting their marketing strategies to reach the selected segments. In this respect, the research explores a young customer segment, which appears to have grown over the last ten years. Moreover, the young customers segment provides excellent opportunities for financial institutions, with many banks seeking to acquire customers at an early age to retain them over time. The research study examines the nature of the buyer behavior of international students. It identifies recent changes in consumer behavior, explores young consumers' perceptions and attitudes towards HSBC, and defines the main criteria used in international students' bank selection.

Seller Inventory # 9783659910869

Title
Brand Image influence on customer behavior in UK Commercial Banks
Author
Galina Mayuchaya
Publisher
LAP LAMBERT Academic Publishing Sep 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659910864
ISBN 13
9783659910869
Item weight
131 grams
Dimensions
220x150x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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