Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

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Bibliographic Details

Title: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publisher: Entrepreneur Press
Publication Date: 2016
Language: English
ISBN 10: 159918589X
ISBN 13: 9781599185897
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

If You Don't Define Your Brand, Someone Else Will Define It for You
Your small business is a brand. You as a business person are a brand! Imagine using a time-tested, strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process(R)
Determine which online tactics (and in what combination) will work for their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform

About the Author

Karen Tiber Leland is the founder of Sterling Marketing Group and a prolific social media marketer.

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Store Description

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.

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Seller's business information

Wonder Book
Wonder Book and Video, 1550 Tilco Drive, Frederick, MD, 21704, U.S.A.

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Terms of Sale

We want you to be satisfied with the book you order. Our general description is conservative and the book should be as good or better than our general description may indicate.

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6. We want you to be satisfied with the book you order. Our general description is conservative and the book should be as good or better than our general descr...

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