The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Leland, Karen Tiber

ISBN 10: 159918589X / ISBN 13: 9781599185897

Published by Entrepreneur Press, 2016

About this Item

Seller Inventory # BSM.11L4B

Bibliographic Details

• Title: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
• Publisher: Entrepreneur Press
• Publication Date: 2016
• Language: English
• ISBN 10: 159918589X
• ISBN 13: 9781599185897
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

If You Don't Define Your Brand, Someone Else Will Define It for You
Your small business is a brand. You as a business person are a brand! Imagine using a time-tested, strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

• Develop an overall blueprint for their brand using the Brand Mapping Process(R)
• Determine which online tactics (and in what combination) will work for their brand
• Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
• Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
• Leverage content effectively and efficiently to build their brand
• Develop a marketing and social media strategy using the right platform

About the Author

Karen Tiber Leland is the founder of Sterling Marketing Group and a prolific social media marketer.