Brand Media Strategy. Integrated Communications Planning in the Digital Era

Young, A.

ISBN 10: 1137279567 / ISBN 13: 9781137279569

Published by Palgrave Macmillan US Palgrave Macmil, 2014

About this Item

Gebundene Ausgabe 2561 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Palgrave Macmillan US Palgrave Macmil , 2014 2561 S. , Brand Media Strategy. Integrated Communications Planning in the Digital Era, Young, A., 1137279567, BU383115.

Seller Inventory # BU383115

Bibliographic Details

• Title: Brand Media Strategy. Integrated Communications Planning in the Digital Era
• Publisher: Palgrave Macmillan US Palgrave Macmil
• Publication Date: 2014
• Language: English
• ISBN 10: 1137279567
• ISBN 13: 9781137279569
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Sehr gut - gebraucht
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

About the Author

ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.