Brand Media Strategy: Integrated Communications Planning in the Digital Era
Young, Antony
ISBN 10: 1137279567 ISBN 13: 9781137279569
Published by Palgrave Macmillan, 2014
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Synopsis:
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
About the Author: ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.
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Bibliographic Details
Title: Brand Media Strategy: Integrated ...
Publisher: Palgrave Macmillan
Publication Date: 2014
Binding: hardcover
Condition: New
Edition: 2nd Edition